What to Post When You’re Tired of “Selling”
- Will Staber
- Apr 16
- 2 min read
If every post you write feels like a sales pitch, you're not alone. A lot of business owners and marketers hit a wall where content starts to feel transactional—like it’s all “Look at me!” and “Buy this now!”
And when you’re burnt out from constantly trying to push a product or service, that fatigue shows up in your content too.
But here’s something worth remembering: social media isn’t a catalogue—it’s a conversation. The goal isn’t to just sell, but to build trust, connection, and credibility so that when someone is ready to buy, your brand is the obvious choice. And you can’t build that kind of connection if all you’re doing is pushing for a conversion.
So, what do you post when you’re sick of selling?
Start with stories. Stories humanise your brand. They don’t need to be dramatic or life-changing—they just need to be real. Share the story behind why you started, what challenges you’ve overcome, or how your first customer found you. Talk about a lesson you learned from a tough week, or a moment that made you grateful for what you do.
Next, think behind the scenes. People love seeing how things work. Show them the messy middle of your process, the workspace, the team, the tools you use. These posts make your business feel alive and relatable—and often, they perform better than polished promos.
You can also post educational content without asking for anything in return. Share tips, how-tos, or industry insights that genuinely help your audience. The more value you provide upfront, the more trust you earn—and that trust translates to sales down the track.
And if you still want to nudge toward conversion, soft CTAs work wonders. Try “Curious to know more? Drop us a DM.” or “If this resonates, the link’s in bio.” You don’t need to hard-sell when your content already speaks to the right people.
Bottom line? You’re allowed to step away from selling and lean into sharing. When you focus on showing up as a human—not a billboard—you’ll build a following that listens, trusts, and eventually buys… because they feel connected.
Will Staber
Digital Strategist | Grab Social
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