If you’re putting effort into Instagram Reels and they’re still flopping, it’s easy to feel discouraged. You’ve followed the trends, added music, included hashtags—so why isn’t it working?
Here’s the truth: most Reels fail because they don’t capture attention in the first 3 seconds.
In a world of endless scrolling, the opening moments of your video are everything. People decide almost instantly whether to watch or keep scrolling. That means your first few seconds need to be bold, curious, or visually engaging. Start with movement, a punchy line of text, or a surprising statement that makes people want to see more. Don’t leave your hook for the middle or end—it’s too late by then.
The second issue? You’re trying too hard to go viral. Chasing trends is fine, but what works best is content that’s relevant to your audience. Educational tips, behind-the-scenes clips, transformation stories—these are the kinds of Reels that not only get views but also build trust.
So if your Reels are underperforming, shift your focus. Hook fast. Offer value. And remember—consistency beats perfection every single time.
Will Staber
Digital Strategist | Grab Social
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